Melinda’s

Melinda's Pepper Sauces, a favorite among chefs and foodies, masterfully balance heat and flavor, blending global peppers with fresh ingredients like carrots, onions, garlic, and lime. Together, we crafted their brand essence as "Passionately Crafted Pepper Sauces" and positioned them with the strategy "Inspired Flavor." We developed an artistic, handmade brand expression and unified it in a campaign that showcases their dedication to inspired flavors and the diverse dishes their sauces enhance.