Conn’s HomePlus
Conn's HomePlus is a furniture, mattress, electronics, and appliance store chain with over 170 stores across 15 states in the Southern United States. Their unique in-house credit program is tailored to help customers with good credit, or those who are building it, get approved. We created the theme "Believe in Possibilities" to promote their financing value proposition and boost sales during the holiday season. For television, our spokesperson, Andrew Kennedy visits the most iconic of Christmas figures — Santa, Santa’s Elves, and even Scrooge. He shows them what’s possible with the Low Payment Finder and how it can make all their holiday wishes come true — or just make them a whole lot easier.
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Client: Conn’s HomePlus
Agency: Wessels & Associates
Creative Direction: Dino Favale
Art Direction: Dino Favale
Graphic Design: Dino Favale
Copywriting: Beatrice Shapiro
Television Production: Concrete + Clay
Executive Producer: Mike Brady
Line Producer: Greg Bartlett
Director: Paul Schneider
Post Production: Mission Control
Talent: Celebrity Focus