Carb DynamX

For years, people have been told that carbs will add to your waistline and to avoid them at all costs. But they can also be a great source of energy for workouts and daily life. Carb Dynamx helps your body maximize those carbs and turn them into fuel, not fat. This meant we had to not only launch this new product, but also educate the consumer on the benefits of carbs in their diet. We decided that keeping it simple was the best approach. The campaign used visuals showing carbs as a source of energy, while the messaging detailed the benefits of having them in your diet and how Carb Dynamx helps you get the most out of them.