Sleep Outfitters
Sleep Outfitters operated retail stores throughout the Central and Eastern United States under three brand names. They approached us to engage in a rebrand of the entire company that involved a roll-up of all retail brands into one master brand, developing the brand essence, brand strategy, and identity then executing all touch-points from company culture to customer shopping experience. The result is a completely new experience as relaxing and comfortable as the mattresses they sell.
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Client: Sleep Outfitters
Agency: Wessels & Associates
Strategy: Lissa Engleman & Keith Solomon
Creative Direction: Dino Favale
Art Direction: Dino Favale
Graphic Design: Dino Favale
Copywriting: Beatrice Shapiro
Television Production: Concrete + Clay:
Executive Producer: Mike Brady
Line Producer: Greg Bartlett
Director: Paul Schneider
Post Production: Mission Control
