Myoplex

Are you one of those people who work their butt off in the gym? If so, you know Myoplex—you’ve probably grabbed one of their bars or shakes post-workout. Recognizing the need to appeal not just to muscle gods but also to weekend warriors, the makers of Myoplex expanded their leading line from specialty stores to mass-market retailers. With the rallying cry "Feed Your Potential," we showcased in a fun and engaging way how Myoplex helps you perform at a higher level and live a healthier life. The campaign secured buy-in from major retailers like Target and Walmart, allowing them to reach a broader audience, resulting in very healthy sales.