Myoplex
Are you one of those people who work their asses off in the gym? If so, you know Myoplex. You’ve probably grabbed one of their bars or shakes after one of your daily exercises. The makers of Myoplex decided to expand their leading line of sports nutrition products from muscle gods to weekend warriors, from specialty stores to mass-market retailers. With the rallying cry "Feed Your Potential," we showcased how proper nutrition can help everyone perform at a higher level and live a healthier life.
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Client: EAS
Agency: Italia Partners
Creative Direction: Dino Favale
Art Direction: Dino Favale
Graphic Design: Dino Favale
Copywriting: Allan Woodrow
Photography: Markku Lahdesmaki
Product Photography: Pirrello Digital Imaging
Creative Retouching: Rocket Studio