Myoplex

Do you work your ass off in the gym? If so, you know Myoplex—you’ve likely grabbed one of their bars or shakes post-workout. Looking to expand beyond hardcore athletes to anyone striving for better fitness and a healthier lifestyle, Myoplex set out to bring its leading line of sports nutrition products from specialty stores to mass-market retailers. With the rallying cry "Feed Your Potential," we showcased how Myoplex fuels performance and supports a healthier way of living. The campaign ran in top publications like Men's Health, Women's Health, and Sports Illustrated, as well as OOH and social, driving record-breaking sales and securing buy-in from major retailers like Target and Walmart, dramatically expanding Myoplex’s reach.