Jerome’s Furniture
Jerome’s Furniture began over 60 years ago as a low-overhead warehouse in San Diego, passing savings to customers and building a reputation for value. Over time, it lost its unique identity, blending in with other retailers. To reconnect with its roots, Jerome’s partnered with us to revamp its brand, visual identity, and store experience. We reimagined the brand with a cost-efficient warehouse feel, emphasizing transparency and savings. The result: a revitalized Jerome’s, reaffirming its place as Southern California’s go-to for quality furniture at unbeatable value.
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Client: Jerome’s Furniture
Agency: Wessels & Associates
Creative Direction: Dino Favale
Art Direction: Dino Favale
Graphic Design: Dino Favale
Copywriting: Beatrice Shapiro
