Jerome’s Furniture

Jerome’s Furniture started over 60 years ago as a stripped-down warehouse in downtown San Diego, where low overhead allowed them to pass significant savings directly to their customers, creating a reputation for affordability and value. However, as the company grew, the brand lost touch with its heritage and began to resemble other furniture retailers in the market. To reclaim its unique identity, Jerome’s turned to us to revisit its roots and overhaul its brand strategy, visual identity, and store experience. We reimagined the brand to bring back the look and feel of a cost-efficient warehouse, emphasizing transparency and savings for customers. The result was a revitalized brand that reestablished Jerome’s as Southern California’s trusted destination for quality furniture at unbeatable value.