Jerome’s Furniture

After over 60 years as a leader among West Coast furniture retailers, Jerome’s needed a brand refresh. We were charged with infusing new energy into the brand, the media, and the retail experience in all their stores. We developed the brand strategy and identity and executed it at all touch-points, from company culture to customer shopping experience. The result was a fresh, new brand and experience that established Jerome’s as THE Southern California destination for quality furniture at a great value.

  • Client: Jerome’s Furniture
    Agency: Wessels & Associates
    Creative Direction: Dino Favale
    Art Direction: Dino Favale
    Graphic Design: Dino Favale
    Copywriting: Beatrice Shapiro
    Production: Chop & Hue
    Director: Patrick Lewtschanyn
    Post: Mission Control

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