Jerome’s Premier
Jerome's Furniture wanted to introduce a new department featuring high-end, trendy products at great value. This presented an opportunity to attract Jerome's customers who wanted the latest furniture designs and were willing to pay higher prices for them. The furniture's look, feel, and quality matched that of stores like West Elm, Crate & Barrel, and Restoration Hardware, but at a 40-50% discount. Our initial task was to create the brand identity and expression for this special department but expanded to encompass the retail environment and in-store communications.
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Client: Jerome’s Furniture
Agency: Wessels & Associates
Creative Direction: Dino Favale
Art Direction: Dino Favale
Graphic Design: Dino Favale
Copywriting: Beatrice Shapiro
