Jerome’s Premier
Jerome’s Furniture launched a premium department offering on-trend, high-quality furniture – comparable to West Elm and Crate & Barrel – at prices 40-50% lower. We developed a bold identity that evolved from the strategy and identity into an immersive retail environment, in-store communications, and dynamic marketing, capturing customers eager for stylish, value-driven home furnishings.
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Client: Jerome’s Furniture
Agency: Wessels & Associates
Creative Direction: Dino Favale
Art Direction: Dino Favale
Graphic Design: Dino Favale
Copywriting: Beatrice Shapiro
