Silver Cross Hospital
As a long-standing and trusted healthcare provider with exceptional services for women, Silver Cross Hospital knows it matters to you and your loved ones that you take care of yourself. That’s why they created I Matter™. So, to promote their new program we developed the campaign “The way you should be treated.” which stayed true to the hospital's core principle of putting the focus on their patients while putting the new program front and center proclaiming that Silver Cross Hospital’s I Matter™ was the choice for women everywhere.
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Client: Silver Cross Hospital
Agency: JMG Marketing
Creative Direction: Dino Favale
Art Direction: Dino Favale
Graphic Design: Dino Favale
Copywriting: Allan Woodrow