Spindy is a free mobile rewards app from GameIQ that gives you instant cash back every time you shop. No ads, no gimmicks, no joke! Simply snap a picture of your receipt and spin the wheel to win. So when Game IQ needed help bringing this super fun app to life, they asked us to give it a spin. We started with a deep dive into the brand and crafted the strategy “Snap. Spin. Cash in. Then we built out the brand identity, and experience that captured the fun and excitement of playing and winning across multiple channels and touch-points.