Dignity Memorial

Chances are, you don’t sit around talking about funeral planning. While it’s important, it’s not exactly coffee-talk. That’s the challenge we faced with Dignity Memorial, a multi-billion dollar company and North America’s largest network of funeral homes and cemeteries. We revitalized their brand starting with their mission, vision, values, and internal culture. Then we developed the overall brand strategy, identity, and internal and external communications. Working together, we made funeral planning topical by making the tone celebratory, not maudlin which opened the doors of communication, drove sales, and created a lasting brand.