Jerome’s Dream Shop

Jerome's Furniture is a lot more than just furniture. They're also one of Southern California's top sellers of quality mattresses. In every store and now several stand-alone stores you'll find their Dream Shop where you can find the perfect mattress for the perfect night's sleep. So when we set out to update their brand, we were tasked with developing the identity for this unique store inside-of-a-store as well. The project started with the logo and identity and quickly developed into the retail environment, in-store communications, and advertising. We're happy to say that mattress sales are soaring and everyone at Jerome's is sleeping soundly.